UAE pavilion Uniform Expo 2020

Inspired by the Pavilion’s core values, each uniform is more than attire ; it’s a visual expression of purpose. Through color, texture, and understated graphic elements, each staff category embodies a distinct narrative that connects back to the spirit of the UAE.
MEDIA – “OASIS”
Media uniforms are inspired by the Oasis ; a symbol of clarity, life, and pause. Warm, grounded tones represent the creative energy that supports storytelling, documentation, and memory-making. The design subtly integrates flowing graphic lines, referencing water and movement ; highlighting the media team's role in archiving dreams with calm focus.

SECURITY – “FALAJ” Security uniforms take inspiration from the Falaj system ; discreet yet vital, structured yet fluid. Deep, stable tones emphasize trust, protection, and silent strength. Linear graphic elements, used sparingly, mirror the logic and control of traditional water channels, symbolizing the team's role in ensuring a seamless and secure experience.

STAFF – “Dreaming Together”
The general staff uniforms reflect the collective ambition of a nation that dreams as one. The design incorporates soft, uplifting tones from the Pavilion’s palette, symbolizing unity, collaboration, and shared vision. Subtle graphic placements mirror interconnected pathways, emphasizing connection and harmony.

CONTRACTORS – “Desert of Dreams” The contractor uniforms are grounded in the spirit of the Desert of Dreams ; the endless terrain of ambition and resilience. Sandy, neutral hues reflect hard work, adaptability, and foundation-building. The textures and tones pay tribute to the land and those who transform vision into reality.